7 Ideas to Building Your Own Publishing Empire!
| Posted in Blogging | Posted on 30-06-2009
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Developing a small publishing empire is easier than it has ever been. If you like to write (or even if you don’t), you can do this!
1. Publish your book. The grandfather of publishing. You can be a published author or self-publish. If you really want to publish, you can write it, self-publish and start selling it within just a month (you must be committed to the work, but it can happen!)
2. Blog up a storm. Many are doing it…are you? Blogging is a great tool for quick updates. Like when you write a book, you should have a main them, but with a blog you can be more talkative and even more casual. Know that if you start a blog it’s an on-going venture (the opposite of publishing a book).
Update it often. When publishing a book, you finish the publishing process and it’s done and you can sell it. With a blog you have the opportunity to publish daily. Use you blog to sell and promote all of the your publishing items.
3. Get a website. While websites used to be just for using as an electronic business card or to sell an item, they are part of the overall publishing process. Update your site often, blend it with your blog and other items to your site and keep your site interesting.
4. Write ebooks. This is a well-know marketing tool and used by countless marketers these days. They are used because they really do work. If you have a topic of interest, especially a useful skill or knowledge, you can transfer this info into an ebook easily. As a matter of fact, you can start with an ebook to test the waters before you decide to take on the work and expense of publishing it as a book. Put ebooks in .pdf format and offer as an immediate download on your website. Promote it in your blog.
5. Send out an ezine. An ezine is an electronic newsletter that is emailed out to people. You can write and send an ezine quickly using one of the great program out there now (do a search to find one that suits you). Ezines should have a bit of a personal touch but be focused around your cental idea or platform. For instance, if you write an ezine about real estate, you can includes tidbits about you travelling or visiting unique properties around the world.
6. Mini Books. Mini books are booklets. They are cheaper and easier to put together than a book or ebook. Ebooks may sell for $40.00, while a booklet may sell for just $5 or $6. It can be prepared on your word processor and saved as a .pdf for immediate download. Sell it in your blog and ezine. Booklets can be mini samples of books and ebooks to give readers an idea of your full-length products.
7. Buzz with social networking. Put a page on Facebook. Tweet on Twitter. Pick just a few (or one or two) and use them often. Don’t feel you must be on so many that it takes more time to update than to actually get your work done! Choose a couple and post on each. Market everything (website, books, ebooks, booklets, blogs, ezines, etc.) in the social networking sites you’ve chosen.
Do all of these and you’re now a mini-publishing mogul with an empire of your own!







